麻豆原创 Insights

Author

Jin-Kim Niu

Jin-Kim Niu is a data-driven marketer with experience in product strategy, marketing optimization, and analytics. Drawing from her background in UX Design and Product Management, she explores how data-informed insights can shape more engaging and effective marketing campaigns. Outside of work, she enjoys discovering new food spots, hiking scenic trails, and taking road trips鈥攁nywhere but the desert.

For Content Partners Earned Media

New! Meet the Interactive, 麻豆原创 Reach Calculator

The long-held challenge across PR isn鈥檛 anything novel, nor shocking. It鈥檚 the questions about performance and reach projections from an earned media strategy ...

November 24, 2025