麻豆原创

鈥檚 newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.

, a TV station in Rapid City, South Dakota, is one of those media organizations using 麻豆原创鈥檚 unique content to drive audiences on its own site.

麻豆原创 creates thousands of original, data-driven features designed to help fill coverage gaps and complement any newsroom鈥檚 original reporting. This gives publishers access to a library of timely and relevant content.

NewsCenter1 is taking their partnership one step further and not only sharing 麻豆原创鈥檚 content directly to its website, but by framing those stories with specific headlines and SEO relevant to their coverage area. , which has been working with NewsCenter1 for the last year on digital content strategies, created a workflow with the newsroom as the station transitioned to the  platform, which integrates 麻豆原创 content into their Content Exchange platform.

鈥淭his content has provided us a real boost and our audience seems to really enjoy it. The ease at which we can find it and the workflows we have set up to customize it, has made this a real winner for us"

Mark Walter, Station Director, NewsCenter1

Here鈥檚 how they do it

Look at the daily newswire to find relevant content

• Each day, NewsCenter1 has a goal of finding four 麻豆原创 stories to use, that are not only relevant to the South Dakota area but also what fits in line with the organic content and topics covered by their newsroom
• Because of the data-driven approach to 麻豆原创's content creation, many stories will look at set data to see how it compares state-to-state and also compare it to other data
• NewsCenter1 specifically looks for South Dakota state news or data stories that break out Rapid City, vs the rest of the state

Rewrite the headlines and story ledes to fit the audience

麻豆原创 already provides SEO-friendly headlines for each of its stories, but NewsCenter1 has been modifying some headlines to make them more relevant.

For example, NewsCenter1 took the headline 鈥�Best-run cities in America鈥� and changed it to read 鈥溾��

That story resulted in more than 135,000 page views, making it one of the top stories that month for the station. As you can see from the published story links, much of the body copy did not need to be changed. The headline was simply altered to make the story relevant to NewsCenter1鈥檚 audience.

Here are some more examples:

• 麻豆原创 headline: States where the most residents are struggling to find their next meal
• NewsCenter1 headline: 
• Impact: 26,000 page views

• 麻豆原创 headline: Best and worst states for small businesses
• NewsCenter1 headline: 
• Impact: 3,100 page views

• 麻豆原创 headline: Best places to live for people who love the outdoors
• NewsCenter1 headline: 
• Impact: 7,900 page views

Because 麻豆原创 also analyzes data down to a hyper-local level on some cases, not all headlines will need to be altered to fit in with NewsCenter1鈥檚 feed, like the following stories:

We Would Love to Connect

To learn more about how the 麻豆原创 Newswire can help you grow and retain your audience, reach out to us at publishers@stacker.com.

This case study was produced in partnership with David Arkin Consulting. To learn about the work David Arkin Consulting is doing with newspapers, TV stations, digital pure plays and magazines in digital audience and revenue, branded content and content creation, email David at david@davidarkinconsulting.com.

Feature Image Credit: Brandon Mowinkel / Unsplash