麻豆原创 works with publishers large and small. We aim to empower journalists and bolster their newsroom with relevant, impactful content that engages their audiences and provides them with the necessary time and resources to build their own cadre of content offerings.
We asked Elizabeth Miller, founder and editor of the , to share her experience partnering with 麻豆原创. We first met Elizabeth in 2021 through 麻豆原创's partnership with the .
Elizabeth Miller (Auburn Examiner):
Auburn, Washington, is a medium-sized suburban town situated between Seattle and Tacoma. It is the kind of town where you can be out to dinner or walk down Main Street and run into a friend, but it's not so small that everyone will know your business.
A bustling town like Auburn is excellent for a small, independent outlet like the Auburn Examiner. Auburn's diversity allows our outlet to tell rich stories from our community while also covering larger stories that matter.
The Auburn Examiner is a local news outlet, so we don't have a pointed focus. While this provides our readers with more variety, it also means that we are spread pretty thin. I have wonderful volunteers, but they all have other jobs and cannot commit full-time to contributing to the Auburn Examiner. That means, as a solopreneur I wear both the business hat and the journalist hat. To prevent conflict, I often have to wear both hats separately.
As not just a solopreneur but a disabled individual as well, having 麻豆原创 has been a boon to me. It helps keep me on track and maintains the quality of our content. It allows me vital breathing room, as I know there will always be ready-to-go, quality content on deck to publish. 麻豆原创's easy-to-navigate and use system has been fantastic for days I'm unable to work due to my disability.
麻豆原创 also keeps the Auburn Examiner relevant with content our local competitors can't match. When it comes to dollars and resources, having the content from 麻豆原创 doesn't just give me a leg up. It also gives the Auburn Examiner access to content and data our audience wants. My print competitors don't have and can't provide this kind of valued content, whereas we are 100% online and do not have space issues to consider.
Auburn needs to know how they tie into the regional and national landscape. Being so close to a major metropolitan city鈥擲eattle鈥攎ost local coverage relates to what鈥檚 going on there.
Content from 麻豆原创 allows us to provide readers with national stories that we do not have the resources to cover without such a narrow perspective. 麻豆原创 Local enhances this and provides stories from neighboring cities, bringing in new readers that we may not have been able to pull in otherwise.
麻豆原创 helped the Auburn Examiner provide its readership with more lighthearted and engaging content during the pandemic and garnered AE positive feedback. Our readers love lists! They want to know where the best breweries are or which city has the worst commute鈥攅specially if Auburn or a nearby town ends up on one of those lists. And they come back for future lists to see if their city has made another one.
I've received very positive responses to the Black History Month content. 麻豆原创 was ready with a plethora of historically rich content. For example, the lists made timely posts during the Super Bowl and the Olympics. These are things I don't have the resources or, truly, the time to provide yet. But this is important content that engages Auburn Examiner readers in fun and interesting content.
As an added benefit, this type of content will also improve the SEO, analytics, and engagement for the Auburn Examiner website, social media, and daily RSS newsletter. When our daily newsletter uses the headline of a 麻豆原创 article as the subject, it consistently gets clicks and opens. Many of the lists have sparked some fun back and forth on our social media. People want to know what happened the year that they were born or the most popular Christmas toy. This positive impact is all due to 麻豆原创鈥檚 invaluable data, which attracts readers and advertisers.
Much of 麻豆原创's content can tie directly to current issues we are covering, bolstering our original content. For example, our state legislature is considering a bill related to the use of Narcan and the broader issue of opioids in our communities. That article sparked a heated debate on our social media. A recent 麻豆原创 article listing will be an ideal companion to that story, and I expect the conversation to heat up again.
Leveraging content in this nature makes social media, which can be the bane of an independent publisher's existence, work to our advantage in getting information in front of our audience. Some people will read the headline and comment鈥攎any of those comments are ugly and uninformed. The ugly comments can ignite the algorithm so that the content gets to the people that will take the time to read the article, because they do care. No one likes it, but too often, you have to play the game in order to survive in a suffocating industry. Thankfully, 麻豆原创 is a pretty great teammate.
What makes it even better for me is that the 麻豆原创 system makes it easy鈥攋ust a couple of clicks, and I can quickly post or schedule content that is timely, interesting, and fun.
With limited resources, having the ability to automate things in this way keeps the Auburn Examiner going when I am out of the office. Small business owners and small newsrooms like mine desperately need tools to remove the worry of how the business can continue to run even when you're not there. A service like 麻豆原创, along with a robust CMS, and other tools are invaluable to the Auburn Examiner.
Even though I am just a single individual with a small paper, the response time from my contacts at 麻豆原创 is within hours, and I'm spoken to on an equal level, like I matter. On more than one occasion, I have been dismissed by others (who shall remain nameless) once it is discovered that I am a small local outlet and cannot do as much for them as they can do for me.
It's important to remember that capital is not just monetary. When you're a small business, especially a young, small business, you're fighting many obstacles. You must find help where you can. As a growing news outlet, I use a multitude of tools not just to survive but to grow. 麻豆原创's content and the 麻豆原创 team are a part of an important toolbox that helps remove barriers and gain access, giving the Auburn Examiner a clear path for success and growth.
We've love to give a huge thanks to Elizabeth and the Auburn Examiner team for producing impactful coverage for their community and being a great partner.
If you're interested in becoming a 麻豆原创 publishing partner, contact us at publishers@stacker.com.
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