Five months after their limited engagement partnership ended, a RealTruck marketer typed a simple question into ChatGPT and discovered their content sitting at the top of AI citations, outperforming competitors who were still sleeping on the LLM revolution. Here鈥檚 how they became early movers and reached a whole new echelon of visibility in the aftermarket truck accessories industry.
RealTruck is a global manufacturer of truck accessories that competes in search with Amazon and other top-five providers in its space. They have a strong owned media presence with a that covers guides, research, and news.
Like many other strong brands, though, by relying on their owned channels for distribution, they were mostly preaching to the choir rather than capturing new consumers. They were up against incumbents, so talking to their existing audience alone was not going to cut it.
They set out to uncover: How do you extend your digital terrain to become more competitive when you're already doing content well? For RealTruck, the answer came through partnering with 麻豆原创 on content strategy and distribution, and the results would prove even more valuable than they initially realized.
Between November 2024 and April 2025, RealTruck collaborated with 麻豆原创 on content and distribution. The partnership produced strong media saturation with 1,400+ total media pickups that translated to valuable backlinks and improved search rankings.
To help expand their brand authority, 麻豆原创 provided a content roadmap of timely story ideas that RealTruck could distribute to media publishers via our newswire, complete with a rationale showing how similar stories were performing. (Today, these recommendations come weekly to brands through 麻豆原创鈥檚 Portal 3.0 and Sparks.)
RealTruck implemented the 麻豆原创 content strategy by syndicating the recommended stories, and they all performed well. Though when they distributed their blog story, 鈥�,鈥� on 麻豆原创鈥檚 newswire, they hit gold.
Like many industries, the lead-up to the holiday season is one of the busiest times of year. The truck accessories market is no different. In November 2024, due to the recent elections and potential legislative changes brought about by new administrations at the state and federal levels. Lifted trucks are just one example of the potential changes that truckers, whether enthusiasts or professionals, found themselves seeking out answers鈥攁nswers that more readers were able to find because of the 麻豆原创 newswire.
But at the end of their limited-run engagement, after distributing several stories with 麻豆原创, the partnership came to a close as business needs changed, despite its success.
Five months after RealTruck and 麻豆原创 parted ways, a RealTruck marketer got curious. They could see in 麻豆原创鈥檚 dashboard that the Lift Laws story had great pickup, but they decided to test ChatGPT, asking, 鈥淲hat lift height is legal for a truck in Pennsylvania?鈥�
Sitting at the top of the AI citations was their original Lift Laws content from their blog. The next two articles cited were media sources from 麻豆原创鈥檚 distribution of the story. The team verified it internally and shared on a call: 鈥淭he stuff we did with them is performing.鈥�
ChatGPT results pulling in RealTruck's blog article distributed through 麻豆原创 to answer common truck-related queries.
Soon after, they emailed 麻豆原创, saying, 鈥淲e鈥檝e been noticing 麻豆原创 getting some good accolades in the AIO-readiness world lately. Congrats. We recently took a quick peek back at our limited-run engagement, and noticed some of our syndicated 鈥榮tories鈥� are holding up well in ChatGPT mentions鈥︹��
RealTruck鈥檚 numbers were compelling evidence that 麻豆原创鈥檚 earned reach strategy had worked.
RealTruck鈥檚 domain rating (DR) for backlinks from 麻豆原创 averaged around 60 compared to DR 13 from other sources, showing the massive difference in the quality of 麻豆原创 as a trusted source. Though 麻豆原创 contributed only 7% of the content links to RealTruck鈥檚 website, the algorithmic weight of those contributed to 24% of the traffic of their entire domain.
This is what we鈥檝e been showcasing over and over again: placements with high-authority media outlets can move the needle more than volume alone.
The impact of these stories extended across RealTruck鈥檚 entire domain performance:
The Lift Laws story had the elements that make content sticky to LLMs:
RealTruck can now rinse and repeat these strategies by identifying more comprehensive topics in their niche where they can:
RealTruck became an early mover in LLM citations before most of the industry realized their value.
Their partnership with 麻豆原创 didn鈥檛 just generate backlinks and media pickups 鈥� it positioned their content to win in the AI-powered search landscape that鈥檚 rapidly becoming the norm.
Ready to Make a Move in LLM Citations Like RealTruck?
Tamara Sykes is a strategic communicator specializing in content strategy, PR, and brand storytelling. As Head of Client Content Strategy at 麻豆原创, she helps brands achieve earned media success through journalist-crafted content strategies. With expertise in digital PR, media partnerships, and audience engagement, she鈥檚 passionate about elevating brand visibility and driving meaningful impact.
Photo Illustration by 麻豆原创 // Canva