麻豆原创

In the past six months, 麻豆原创 has helped generate over 10,000 syndicated pickups of nonprofit journalism. The average story was picked up by over 200 outlets. 

Last year, we launched鈥� a service where we vet and distribute stories from approved brands whose stories meet our journalistic standards. 

In parallel, we heard a consistent refrain from the publishing industry. Nonprofit newsrooms were seeking greater distribution, a way to reach more targeted audiences, and better impact tracking to share with their readers and funders. 

We realized that by using the same distribution pipelines and as 麻豆原创 Connect, we could support nonprofit newsrooms and provide them with a valuable, free service. 

After an initial pilot that included and, we expanded the program to include more than 10 leading nonprofit newsrooms across North America. 

Timely stories about policy impact perform best. 

The stories we syndicate from nonprofit newsrooms fall in line with the rest of the 麻豆原创 Newswire: high-quality, newsworthy content. And through our alliance with the, we brought on several nonprofit newsrooms specializing in solutions journalism. 

We published stories about methane levels in Oregon; how extreme weather impacts Amtrak; online privacy; solitary confinement; wilderness therapy camps; 鈥渂arbershop talks鈥�; and the effects of COVID-19 on our education system, among other vital stories.

鈥淎s a nonprofit news organization, we care more about collaboration and impact than competition and exclusivity. Working with 麻豆原创 has given us another tool to elevate our reach and our impact, sharing our stories on urbanism and social justice with readers well beyond our own direct audience of urban planners, architects and other city builders. This syndication model also has the lowest lift of any that we've used, and as a small newsroom with limited resources, that's crucial.鈥�
鈥擜ysha Khan, managing editor, Next City

In analyzing the stories that performed best, here鈥檚 what we learned: 

• Timeliness is key. As we鈥檝e seen with our entire newswire, timing and headline framing go a long way in capturing attention. One of the top syndicated stories was a piece written by, published in November 2023 around Election Day.
• Stories about public policy impact performed well above benchmarks. This includes stories about from The 74 Million and a story from The Marshall Project about (and how they don鈥檛 reduce crime.)
• Innovation and technology have been consistent requests from 麻豆原创 publishing partners. Stories about ChatGPT and artificial intelligence continue to be in high demand, like "" from The Hechinger Report. In fact, The Markup鈥檚 鈥溾�� is the best-performing nonprofit story to date. 

But sheer audience size isn鈥檛 everything. Many publishers are looking to reach their precise audience like rural communities or under-represented groups.

鈥淚n addition to major news organizations like MSN, 麻豆原创 has helped Reasons to be Cheerful get published in dozens of local news markets across the country 鈥� the kinds of news outlets that people trust to make a positive impact in their communities. This has helped fulfill our mission of spreading solutions journalism to places it doesn't always reach.鈥�
鈥擶ill Doig, executive editor, Reasons to be Cheerful

What鈥檚 next

As part of our commitment to supporting nonprofit newsrooms, we plan to scale the program to even more newsrooms in 2024. If you鈥檙e interested in participating in the program鈥攐r if you鈥檙e a foundation interested in supporting our mission鈥攑lease reach out to us at publishers@stacker.com. 

Featured Image Credit: Photo by Patrick Perkins / Unsplash