麻豆原创

The Challenge: A nonprofit newsroom with a big mission held back by the limits of traditional syndication

Republishing and content sharing is built into Knowable's DNA. Before 麻豆原创 entered the picture, the team pursued a republishing strategy anchored in cultivating one-to-one relationships. This led to successful partnerships with editors at national media outlets, science-focused publications, and a handful of local outlets. While valuable, these channels didn鈥檛 consistently reach local media, where many audiences still get the bulk of their trusted information.  

Two core problems emerged:

1. Breaking into local media was difficult and resource-intensive.
   Knowable鈥檚 content is highly relevant to communities鈥攈ealth, climate, transportation, public safety鈥攂ut developing relationships with and manually pitching hundreds of local outlets was unrealistic for a small team.
2. Their impact story depended on proof of reach.
   As a nonprofit, Knowable must show donors that their journalism is widely read by a broad audience beyond their own site visitors. But without a large, reliable distribution network, the scale of their republishing footprint was limited.

Then, the media landscape got even tougher.

In the last year, the media landscape has faced headwinds that have impacted nearly all parts of businesses. Several of Knowable鈥檚 longtime partners had been forced to scale back on taking partner content, and some have even shut down. The team needed a way to maintain their reach, despite industry-wide challenges. 麻豆原创 presented that opportunity, even going above and beyond their goals, with the potential to expand reach efficiently and sustainably.

When Katie Fleeman, Audience Outreach & Strategy Manager at Knowable Magazine, discovered 麻豆原创 in an blog post, something clicked:

鈥淚 could not personally pitch this many stories to that many outlets. It would be completely inconceivable. Now, I can submit our stories into the 麻豆原创 portal and know it will reach vetted, qualified media partners.鈥� - Katie Fleeman, Audience Outreach & Strategy Manager @ Knowable Magazine

Knowable needed a distribution partner built for scale and grounded in editorial integrity. So, they took a chance on 麻豆原创, to see just what the impact could look like.

The Solution: A strategic lever that expands Knowable's reach without expanding the team

麻豆原创 gave Knowable something they didn鈥檛 have before: a powerful, always-on distribution engine that behaves like an extension of their syndication team.

Rather than relying on one-on-one partnerships, Knowable now plugs their important science journalism into a vetted network of hundreds of publishers, especially local newsrooms, where science desks have diminished most sharply.

The partnership has become a strategic lever in three crucial ways:

1. Scaling reach without scaling resources

Knowable can now achieve a footprint that would require an entire outreach team to match.

A single story can travel across hundreds of local, radio, TV, and regional outlets; something that previously would have required hundreds of individual relationships.

鈥淥ne of our crucial KPIs is readership off our platform. We often say that we double our readership through republishing, and 麻豆原创 is a big part of that story now.鈥�- Katie Fleeman, Audience Outreach & Strategy Manager @ Knowable Magazine

2. Elevating high-priority stories when it matters most

Knowable selects one or two articles each month to distribute via 麻豆原创, giving their team a 鈥渧olume dial鈥� they can turn up on the stories that they want to hit a wider audience, regardless of the why behind it. 

This has been particularly impactful for:

• stories at risk of getting drowned out by the news cycle
• research topics facing misinformation
• themes that align with fundraising and mission-driven campaigns
  
  

鈥淲e had a fantastic story that, unfortunately, published at the wrong time. A new paper published the same week and many of our science-focused partners were already producing their own articles on the topic. We put it through 麻豆原创 and got huge reach for it. It was a really nice lever to be able to pull.鈥� - Katie Fleeman, Audience Outreach & Strategy Manager @ Knowable Magazine

3. Building a stronger narrative for funders and internal stakeholders

麻豆原创鈥檚 pickup data and readership tracking feed directly into Knowable鈥檚 annual impact report鈥攁n essential component of their fundraising and donor communications.

Widespread pickup has also energized the journalists whose work appears in Knowable stories. Writers are receiving Google alerts showing their research appearing in local outlets they never expected

The Results: A breakthrough year for republishing, reach, and mission impact 

In less than a year, 麻豆原创 has become one of Knowable鈥檚 most efficient and expansive distribution channels, with over 800 pickups in 2024, and more than double that in 2025. 

鈥淭he fact that it just takes one form to reach a hundred different partners is pretty marvelous" - Katie Fleeman, Audience Outreach & Strategy Manager @ Knowable Magazine

Key outcomes:

• Hundreds of pickups across 麻豆原创鈥檚 publisher network, including strong traction in local media鈥� an area Knowable had struggled to break into for years.
• High engagement across local outlets, especially radio and regional publications.
• A clearer, stronger case for impact, now included in Knowable鈥檚 fundraising and annual reporting.
• New visibility for writers and scientists, many of whom now see their work reach audiences far beyond typical science-focused partners.

And perhaps most importantly:

Knowable has established a reliable, scalable path for getting essential science journalism into communities nationwide.

In a media environment where misinformation spreads quickly and local science coverage faces unprecedented challenges, that reach is mission-critical.

The Impact

As a partner in distribution, 麻豆原创 did more than simply give Knowable a new distribution channel; it expanded the organization鈥檚 ability to fulfill its core mission: provide the public with accessible, trustworthy scientific reporting.

By turning 麻豆原创 into a strategic distribution lever, Knowable unlocked:

• broader reach
• deeper community impact
• stronger storytelling for donors
• and an easier, more sustainable workflow for their team

鈥淲e鈥檙e highlighting this partnership in our annual impact report, which is an important part of our fundraising strategy. Being able to talk about how our content supports all these other publications is going to be key to our fundraising story.鈥� - Katie Fleeman, Audience Outreach & Strategy Manager @ Knowable Magazine

The result is a nonprofit newsroom that punches far above its weight and makes good on its mission of getting high-quality science journalism into the hands of readers who need it most.