麻豆原创

The Challenge

Range, a Series-B wealth management platform, is competing for eyes in an increasingly crowded fintech space. Of course they want to rank on Google, but with the changing face of search and the sheer volume of content in their industry, visibility and authority relies largely on credibility that converts and showing up where people are searching. 

The team was at a crossroads familiar to many growth-stage startups: invest in SEO optimizations for incremental gains 鈥� or take a bigger bet on distribution at scale.

鈥淲e wanted to open up the top of the funnel. Getting in front of hundreds of thousands of new readers mattered more than another round of keyword tweaks.鈥�

- Tony Molina, Head of Content at Range

At the same time, Range鈥檚 leadership saw a shift coming. With the rise of AI-driven discovery, the metrics that mattered were changing. Domain Rating (DR) and backlink counts were losing weight, while earned media mentions and citations across LLMs were becoming the new currency of visibility.

麻豆原创 offered a way to deliver both: earned credibility now, and future-proof discoverability later.

The Solution

Range boasts a great library of relevant content for their audience. It鈥檚 topical, gives actionable tips for investing smarter, and educates about financial best practices. This content, however, wasn鈥檛 driving new viewers, despite being excellent. So, Range partnered with 麻豆原创 to transform its library into stories that publishers actually want to run and audiences actually want to read.

Through 麻豆原创鈥檚 earned media distribution network, each Range article became newsroom-ready content distributed across thousands of trusted outlets, giving Range a footprint it couldn鈥檛 achieve through owned channels alone.

鈥淲orking with an SEO agency wasn鈥檛 going to get us in front of new viewers. We wanted reach, and 麻豆原创 gave us that infrastructure.鈥� 

- Tony Molina

Range was no longer interested in tracking on-page tweaks that take months to assess SEO performance. Instead, the team began measuring unique viewers, brand mentions, and authority-building citations: the real signals of performance in the GEO era.

The Results: 4,250+ Pickups and a Reach of 561,000+

In the first several months of partnership, Range鈥檚 reach expanded rapidly. The implications built on one another.

Stories distributed through 麻豆原创 generated 4,200+ total pickups, including 650+ placements from publishers with a Domain Rating of 75+. 

Collectively, those stories reached more than 561,000 readers, with 2,950 hyperlocal pickups, 300+ TV features, and thousands of newspaper pickups extending the brand鈥檚 footprint into markets traditional PR couldn鈥檛 touch.

Scale like that shifted perception. Range鈥檚 content was being seen, cited, and surfaced alongside major financial publishers, lending third-party validation to its expertise.

鈥淎s a small team, it鈥檚 nice to know that while we鈥檙e focused on growth, 麻豆原创 is helping us build authority and brand awareness at the same time.鈥�

- Tony Molina

Internally, the team began to notice sustained traffic lift and a ~20% increase in unique organic searches, suggesting stronger brand recognition across channels. More notably, Range started appearing more frequently in ChatGPT and other LLM citations, proving that the brand鈥檚 authority was being recognized by emerging AI engines.

For a lean marketing team, this also meant leverage. While Range stayed focused on growth-driven content and performance marketing, 麻豆原创鈥檚 earned distribution quietly built authority and awareness in the background.

The Impact

Today, Range鈥檚 earned media strategy is as much about preparing for the future as it is about winning today鈥檚 visibility.

鈥淚 feel confident 麻豆原创 will stay ahead of whatever comes next, even if the focus shifts away from LLMs entirely, I鈥檇 still work with them.鈥�

- Tony Molina

With measurable reach, growing brand search, and a clear GEO advantage, Range is building credibility that scales 鈥� and trusting 麻豆原创 to stay ahead of whatever comes next.