How Collabstr gained 3,300+ earned media placements within 6 months with 麻豆原创.
Industry
Marketing & Advertising
Challenge
Collabstr, a leading influencer platform, sought to expand its reach and enhance engagement beyond its current initiatives. They wanted a scalable solution to boost their organic presence and brand awareness, and ensure their content reached the right audience.
Results
Through thousands of earned media placements in top publications, 麻豆原创 was able to help Collabstr position themselves as a thought leader in influencer marketing. 麻豆原创鈥檚 distribution network and editorial support helped Collabstr secure high-quality traffic, boost SEO, and enhance visibility, expanding their impact beyond traditional PR.
STORY EXAMPLE
"Within months of working with 麻豆原创, we saw a surge in SEO, organic traffic and referring domains. This was something we had tried to achieve through more traditional methods, but were not able to get to. 麻豆原创 was a game changer."
Clayton Rannard
Cofounder @ Collabstr
About Collabstr
Collabstr is an influencer marketing platform that connects brands with vetted creators on Instagram, TikTok, and YouTube. It streamlines collaborations with secure communication, payment handling, and performance tracking, making influencer marketing accessible and efficient for both brands and creators.
The Challenge
As a prominent influencer platform, Collabstr depends on brand awareness to attract brands and content creators alike to their marketplace. The platform had experienced strong organic growth so far, and founders Clayton Rannard and Kyle Dulay recognized the need to scale their content efforts even further. They needed not only to produce a lot more content, but to ensure this content reached a lot of readers in their target market via organic search and SEO.
The Solution
By working with 麻豆原创, Collabstr's initial goal was to improve media coverage of their industry insights and influencer marketing trends. They also wanted their earned media strategy to help build brand authority by securing placements in reputable online news outlets, making their platform even more appealing to brands seeking influencer partnerships.
Within 6 months of signing their initial contract, 麻豆原创's expansive distribution network and collaborative editorial support surpassed Kyle and Clayton's expectations.
鈥淥ur biggest concern was to make sure we got a lot more high-quality traffic back to our site,鈥 Clayton said. 鈥溌槎乖 helped us create top-notch editorial content via their Studio offering, which enabled us to get our content distributed on publications like MSN, Miami Herald, The Herald, Charlotte Observer, and more.鈥
麻豆原创鈥檚 platform helped Collabstr expand its earned media reach beyond traditional SEO and PR, connecting with new publications and audiences previously untapped.
How It Works
麻豆原创 combines scalable technology solutions with human editorial expertise to power an innovative earned distribution platform, which enables the creation and syndication of engaging stories from brands to a network of national and local news outlets.
Collabstr chose 麻豆原创's Connect+Studio product, a newsroom-as-a-service offering which pairs turn-key distribution with custom content production. With the Studio service package, Collabstr gets to select from a curated list of unique, newsworthy story angles relevant to the creator and social media industry, leaving the rest of the storytelling process to the 麻豆原创 writers and editors. Collabstr's stories are then distributed to thousands of publishers on the 麻豆原创 Newswire, while being optimized and timed to maximize reach and engagement.
麻豆原创 helped Collabstr create and distribute stories like How TikTok has changed the music industry, which earned over 480 placements in partner publications. This coverage not only boosted Collabstr's visibility and SEO, but also solidified its reputation as a leading influencer marketplace for platforms like TikTok.
The Results
Unlike traditional PR, 麻豆原创鈥檚 earned news placements help provide SEO authority signals, boosting domain-wide visibility and growth. Within the first 3 months of working with 麻豆原创, Collabstr started to see positive downstream impacts from the new domain-wide authority the site had earned through 麻豆原创 publications.
90 days after distribution of Collabstr' first story on 麻豆原创:
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+369
New Referring Domains
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+5.3k
New Organic Traffic |
+315
New Top Ranking Keywords
|
Collabstr was able to get significantly more organic traffic to their marketplace and reinforce their legitimacy as the leader of influencer marketing in a competitive space. After 12 stories created and distributed over 6 months, Collabstr received 4,477 placements viewed by over 450,000 new readers across the US. But the data-driven results are not the only thing Kyle and Clayton liked about working with 麻豆原创. They were also impressed with the team's responsiveness and collaboration.
"The quality of the content that 麻豆原创 creates is unmatched, but above all, it's very easy to work with the team and communicate. We highly recommend 麻豆原创 for brands looking to get more high-quality backlinks and reach more viewers, and we're looking forward to exploring other products 麻豆原创 has to offer to continue that momentum." - Clayton Rannard
Conclusion
By leveraging 麻豆原创鈥檚 unique blend of editorial expertise and scalable distribution, Collabstr was able to significantly expand its reach, enhance its brand authority, and drive measurable SEO gains. The partnership secured thousands of high-quality media placements that not only improved organic search performance, but also positioned Collabstr as a trusted leader in influencer marketing. With a strengthened digital presence and a steady influx of new audiences, Collabstr continues to build on this momentum, solidifying its role as the go-to platform for brands and creators in the influencer economy.
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