States hit hardest by COVID-19's impact on tourism

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May 18, 2020
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States hit hardest by COVID-19's impact on tourism

Travel is more than just a chance to get a change of scenery and take a break from everyday life. At the macro level, it's a critical economic driver, especially for destinations that depend on tourism. in the U.S., generating some $2.6 trillion in economic output, according to the U.S. Travel Association. The organization estimates that each American household would shell out almost if the country lacked the tax revenue that comes from travel and tourism.

Americans took in 2019. But in 2020, that number could look very different. COVID-19 has had a huge impact on tourism across the country. Thousands of by U.S.-based airlines. Tourist attractions, like , , and the Santa Monica Pier, have closed鈥攕ometimes with no scheduled reopening date. And even if there were places to visit safely, Americans may not have the financial means to travel after the financial blow they've taken from the .

Some states are being hit harder than others by COVID-19's impact on tourism. used study, published on April 14, 2020, to compile a list of the states most affected by the lack of travel and tourism due to COVID-19. The states are ranked by their total WalletHub score, which evaluated the states based on 10 different metrics across two categories: dependency on travel and the tourism industry and aggressiveness against coronavirus.

Wondering how your state might be impacted by a lack of visitors? Read on to learn more about COVID-19's effect on tourism and see where your state stands.

#51. Arkansas

- Total WalletHub score: 26.8
- Dependency on travel and tourism industry rank: #45
- Aggressiveness against coronavirus rank: #49

Arkansas鈥 main tourism destination, the city of Hot Springs, is as a result of the coronavirus. Three of the city鈥檚鈥攖丑别 , , and 鈥攚ere shut down in March.

#50. Iowa

- Total WalletHub score: 30.4
- Dependency on travel and tourism industry rank: #40
- Aggressiveness against coronavirus rank: #48

Tourism is responsible for. With stay-at-home orders in place, some areas of the state saw major losses in revenue. The town of Ames, for example, as of April 29 had lost around since the pandemic started.

#49. Oklahoma

- Total WalletHub score: 30.9
- Dependency on travel and tourism industry rank: #43
- Aggressiveness against coronavirus rank: #46

Travelers usually spend about in Tulsa, Oklahoma, each year. With tourism at a standstill during the COVID-19 outbreak, the state set its hopes on a turnaround in 2021. The Tulsa Regional Tourism organization by early May had already begun to fill its 2021 calendar with events like to draw visitors.

#48. Nebraska

- Total WalletHub score: 31.3
- Dependency on travel and tourism industry rank: #37
- Aggressiveness against coronavirus rank: #50

A lack of visitors during the pandemic, due to the cancellation of the in-person version of Berkshire Hathaway鈥檚 annual shareholders meeting, may . The city of Grand Island, another tourist destination, is forecast to have a in its hotel and motel industry during the pandemic, according to April numbers provided by the Grand Island Chamber of Commerce.

#47. Alabama

- Total WalletHub score: 33.4
- Dependency on travel and tourism industry rank: #47
- Aggressiveness against coronavirus rank: #43

The COVID-19 crisis is gutting Alabama's tourism and hospitality sectors, putting tens of thousands of people out of work. In Mobile, around were estimated to be unemployed as of April 23, according to the Huntsville Real-Time News.

#46. Wisconsin

- Total WalletHub score: 33.6
- Dependency on travel and tourism industry rank: #50
- Aggressiveness against coronavirus rank: #32

From March 7 to April 4, COVID-19 caused a in Wisconsin, according to the U.S. Travel Association. The tourism sector is banking on a recovery in the second half of 2020.

#45. Indiana

- Total WalletHub score: 34.0
- Dependency on travel and tourism industry rank: #49
- Aggressiveness against coronavirus rank: #26

While hotels in Indianapolis are typically, as of April 28 they had occupancy rates of just 7%, according to the Associated Press. Stats from Visit Indy show visitors to the city typically inject about into the local economy.

#44. Mississippi

- Total WalletHub score: 34.3
- Dependency on travel and tourism industry rank: #46
- Aggressiveness against coronavirus rank: #42

The hotel industry in Mississippi may see its direct , based on March projections from the American Hotel & Lodging Association. Including those who work in hotel-related jobs, those numbers climb to out of work.  at the beginning of May, according to Visit Jackson President and CEO Rickey Thigpen. Normally at the same time of year, occupancy is at 60-70%.

#43. South Dakota

- Total WalletHub score: 35.7
- Dependency on travel and tourism industry rank: #26
- Aggressiveness against coronavirus rank: #51

South Dakota is seeing a during the pandemic, according to comments made by Yankton Convention & Visitor鈥檚 Bureau director Kasi Haberman. However, its, which is helping from the financial impact of the coronavirus.

#42. North Dakota

- Total WalletHub score: 35.9
- Dependency on travel and tourism industry rank: #30
- Aggressiveness against coronavirus rank: #47

Tourism is responsible for around. Its top tourist attraction, Theodore Roosevelt National Park, in an effort to stop the spread of the coronavirus, reopened to visitors May 9.

#41. Minnesota

- Total WalletHub score: 36.9
- Dependency on travel and tourism industry rank: #44
- Aggressiveness against coronavirus rank: #20

Many local economies in Minnesota depend on the state鈥檚. The state鈥檚 popular campgrounds and resorts have made changes amid the pandemic, such as closing group and event spaces, so they can open for the season while ensuring guests follow social distancing measures.

#40. Pennsylvania

- Total WalletHub score: 37.3
- Dependency on travel and tourism industry rank: #42
- Aggressiveness against coronavirus rank: #24

Travel restrictions and pandemic-related closures have been a gut punch to the tourism industry in many parts of Pennsylvania. York County, which usually receives more than, has seen hotel occupancy rates take a nosedive by almost half during the COVID-19 crisis.

#39. Michigan

- Total WalletHub score: 37.7
- Dependency on travel and tourism industry rank: #41
- Aggressiveness against coronavirus rank: #40

Business owners in Michigan鈥檚 lakeshore communities, which rely on summer tourism, have expressed that from a major loss in visitors during the high season. The state welcomed ; a number expected to drop precipitously in 2020.

#38. Ohio

- Total WalletHub score: 38.1
- Dependency on travel and tourism industry rank: #51
- Aggressiveness against coronavirus rank: #9

Ohio鈥檚 busiest airport, Cleveland Hopkins International, and its Akron-Canton Airport mirror national slumps in ticket sales, with dramatic slowdowns in traffic during the pandemic. Many flights to the airports have been canceled, causing projected shortfalls of for the airports.

#37. Kentucky

- Total WalletHub score: 38.7
- Dependency on travel and tourism industry rank: #48
- Aggressiveness against coronavirus rank: #11

Tourism officials in Kentucky predicted in April that the impact of COVID-19 on its tourism Shutdowns across the state have included ; major events; the ; and restricted hours at popular attractions.

#36. Kansas

- Total WalletHub score: 39.3
- Dependency on travel and tourism industry rank: #39
- Aggressiveness against coronavirus rank: #19

The Kansas Department of Wildlife, Parks, and Tourism saw a in March and April amid the COVID-19 crisis. However, a lack of out-of-state visitors may impact the department鈥檚 bottom line down the road.

#35. North Carolina

- Total WalletHub score: 40.0
- Dependency on travel and tourism industry rank: #36
- Aggressiveness against coronavirus rank: #39

North Carolina every year from 2009 through 2019. That trend is likely to buck in 2020, though, as (one of the state鈥檚 major tourist hot spots) to keep visitors away.

#34. Missouri

- Total WalletHub score: 40.7
- Dependency on travel and tourism industry rank: #35
- Aggressiveness against coronavirus rank: #37

The , one of Missouri鈥檚 top attractions, typically draws around 2 million visitors every year. With the on-site museum and tram closed due to COVID-19, visitors to the arch grounds had fallen by mid-April to just 1,000 per day.

#33. West Virginia

- Total WalletHub score: 40.9
- Dependency on travel and tourism industry rank: #38
- Aggressiveness against coronavirus rank: #13

During the pandemic, West Virginia became known as 鈥.鈥 The state has drawn visitors from Washington D.C. who want to get out of the city. Some people in the tourism industry have tried to capitalize on the influx of visitors by dropping the price of vacation rentals.

#32. Utah

- Total WalletHub score: 41.5
- Dependency on travel and tourism industry rank: #32
- Aggressiveness against coronavirus rank: #43

Utah usually earns about per day from tourism. That number may have dropped by as much as 99% since February. A number of Salt Lake City businesses question whether they'll survive: 29 significant events in the state's capital have already been cancelled.

#31. New Jersey

- Total WalletHub score: 42.6
- Dependency on travel and tourism industry rank: #33
- Aggressiveness against coronavirus rank: #16

One of New Jersey鈥檚 top attractions, the in 2018 alone. This year, however, businesses in these beach towns are braced for a summer full of potential changes鈥攚hether beachgoers lounging 6 feet apart or people wearing masks on the boardwalk鈥攖hat could spell trouble for tourism revenue.

#30. Texas

- Total WalletHub score: 43.0
- Dependency on travel and tourism industry rank: #31
- Aggressiveness against coronavirus rank: #27

Tourism represents the third-largest industry in San Antonio, Texas. As of April 30, the city reported , with about 22 contracts for conventions canceled.

#29. Virginia

- Total WalletHub score: 43.0
- Dependency on travel and tourism industry rank: #29
- Aggressiveness against coronavirus rank: #38

, compared to the same time period the previous year. Some of the state鈥檚 festivals have been canceled and parks have sat vacant during the pandemic.

#28. Georgia

- Total WalletHub score: 43.8
- Dependency on travel and tourism industry rank: #28
- Aggressiveness against coronavirus rank: #35

COVID-19 has had in parts of Georgia. Some places, like the Golden Isles and Savannah, have already seen hits on hotel occupancy rates and are expecting huge economic losses. Others, like Tybee Island and the beaches, readied for an increase in visitors as stay-at-home orders lifted in early May.

#27. Louisiana

- Total WalletHub score: 44.7
- Dependency on travel and tourism industry rank: #27
- Aggressiveness against coronavirus rank: #22

May 15. However, the sector's future is still uncertain in some areas, particularly New Orleans, where the of all city festivals until 2021.

#26. South Carolina

- Total WalletHub score: 44.7
- Dependency on travel and tourism industry rank: #25
- Aggressiveness against coronavirus rank: #34

Visitor spending in South Carolina took taken a between early March and the end of April, representing a drop of 44% from the same period the previous year. The state 鈥攊ncluding close-contact busineses like salons and gyms鈥擬ay 18.

#25. Oregon

- Total WalletHub score: 45.5
- Dependency on travel and tourism industry rank: #24
- Aggressiveness against coronavirus rank: #31

Tourism in Oregon is expected to. While projected losses are still unknown, the state may lose billions of dollars from COVID-19鈥檚 impact on tourism.

#24. Illinois

- Total WalletHub score: 45.9
- Dependency on travel and tourism industry rank: #23
- Aggressiveness against coronavirus rank: #28

Big events and conventions in Chicago have been canceled or postponed due to COVID-19. As a result, who would have otherwise visited Chicago are now staying home, costing the city and state a serious drop in hotel revenue and visitor spending.

#23. Delaware

- Total WalletHub score: 47.0
- Dependency on travel and tourism industry rank: #34
- Aggressiveness against coronavirus rank: #7

Delaware鈥檚 tourism-dependent coastal towns are as what would normally be tourist season begins. Businesses in Delaware began reopening May 8 with some extra social distancing precautions in place.

#22. Tennessee

- Total WalletHub score: 47.7
- Dependency on travel and tourism industry rank: #20
- Aggressiveness against coronavirus rank: #33

Tennessee's iconic city of Nashville has missed out on an estimate of  due to the cancellation of 835 conventions. The city's mayor, John Cooper, in early May announced display would likely be canceled.

#21. Washington

- Total WalletHub score: 47.9
- Dependency on travel and tourism industry rank: #22
- Aggressiveness against coronavirus rank: #17

In an effort to mitigate tourism losses from COVID-19, the Washington Tourism Alliance in April rolled out a . The initiative encourages locals and tourists to buy gift cards for future use at tourist hot spots around the state.

#20. Idaho

- Total WalletHub score: 48.4
- Dependency on travel and tourism industry rank: #19
- Aggressiveness against coronavirus rank: #29

Blain County, Idaho, home to the popular ski destination Sun Valley, as of April 3 had one of the in the country. is expected to take 24 months.

#19. Arizona

- Total WalletHub score: 49.3
- Dependency on travel and tourism industry rank: #18
- Aggressiveness against coronavirus rank: #24

The Arizona Lodging and Tourism Association forecast a first-quarter loss of throughout the state. More than 40% of the 300,000-plus Arizonans who work in the hotel and resort industry have lost their jobs due to the COVID-19 crisis.

#18. Colorado

- Total WalletHub score: 52.5
- Dependency on travel and tourism industry rank: #13
- Aggressiveness against coronavirus rank: #36

Around come from tourism. Many of those areas have seen increases in unemployment during the pandemic, that affect about 12% of the state's workers.

#17. Maryland

- Total WalletHub score: 52.9
- Dependency on travel and tourism industry rank: #21
- Aggressiveness against coronavirus rank: #6

With its tourism industry shut down during the pandemic, by almost $95 million during the month of March. The downturn in the gaming industry is having a ripple effect on related tourism businesses, such as restaurants and hotels.

#16. New Mexico

- Total WalletHub score: 53.5
- Dependency on travel and tourism industry rank: #14
- Aggressiveness against coronavirus rank: #12

Hotel occupancy rates in New Mexico have fallen significantly during the pandemic. Only across the state were occupied in late March, a drop of about 60% from the same week a year earlier.

#15. Wyoming

- Total WalletHub score: 54.5
- Dependency on travel and tourism industry rank: #9
- Aggressiveness against coronavirus rank: #45

Wyoming is preparing for a from lodging taxes in Natrona County by the end of 2021 due to the coronavirus. The state has canceled many traveler-friendly events, including concerts and athletic tournaments.

#14. Alaska

- Total WalletHub score: 55.2
- Dependency on travel and tourism industry rank: #17
- Aggressiveness against coronavirus rank: #1

The is gutting the Alaska tourism industry during the pandemic. Without the arrival of ships, around 700,000 fewer tourists will visit the state.

#13. Connecticut

- Total WalletHub score: 55.3
- Dependency on travel and tourism industry rank: #12
- Aggressiveness against coronavirus rank: #21

Tourism brings in as much as. But with the COVID-19 crisis, it鈥檚 struggling. In Downtown Mystic, for example, the Whaler鈥檚 Inn closed for the first time in six decades. Around 9 in 10 people who stay at the inn are tourists.

#12. Rhode Island

- Total WalletHub score: 56.6
- Dependency on travel and tourism industry rank: #16
- Aggressiveness against coronavirus rank: #3

COVID-19 forced Rhode Island to and events, including the Newport Folk Festival and Newport Jazz Festival. The festivals draw many tourists and make a on the state's economy.

#11. Maine

- Total WalletHub score: 56.7
- Dependency on travel and tourism industry rank: #15
- Aggressiveness against coronavirus rank: #8

Revenue from hospitality in Maine has of what it was at the same time in 2019. Hospitality, Maine鈥檚 second-largest industry, was responsible for $8 billion in revenue in 2019.

#10. California

- Total WalletHub score: 56.9
- Dependency on travel and tourism industry rank: #10
- Aggressiveness against coronavirus rank: #23

More than in 2019 were expected to lose their jobs this year, according to a study from by Tourism Economics. Visitor spending is expected to drop by $72.1 billion.

#9. New York

- Total WalletHub score: 59.3
- Dependency on travel and tourism industry rank: #8
- Aggressiveness against coronavirus rank: #14

related to the tourism sector. The (often at the top of visitors鈥 bucket lists) will likely cost the Big Apple more than $100 million.

#8. Washington D.C.

- Total WalletHub score: 59.5
- Dependency on travel and tourism industry rank: #7
- Aggressiveness against coronavirus rank: #15

As of April 30, more than were temporarily closed during the pandemic. The nation鈥檚 capital also lost at least $86.5 million after 11 large conventions, scheduled to be held at the Walter E. Washington Convention Center, were canceled.

#7. New Hampshire

- Total WalletHub score: 59.6
- Dependency on travel and tourism industry rank: #6
- Aggressiveness against coronavirus rank: #18

Tourism is usually. COVID-19 has hurt the industry, and communities that are heavily dependent upon visitors are experiencing. The state is planning ways to safely reopen attractions to tourists.

#6. Florida

- Total WalletHub score: 60.8
- Dependency on travel and tourism industry rank: #4
- Aggressiveness against coronavirus rank: #29

Members of the Orange County Economic Recovery Task Force in Florida at the end of April were , including reopening theme parks at 50% capacity, employing mandatory temperature checks for workers, and abiding by thorough cleaning procedures. , , , and other tourist attractions have been closed during the COVID-19 crisis.

#5. Massachusetts

- Total WalletHub score: 61.4
- Dependency on travel and tourism industry rank: #11
- Aggressiveness against coronavirus rank: #4

Tourism in Central Massachusetts, home to the EcoTarium, Hanover Theatre, and Tower Hill Botanic Garden, is projected to see as travelers stay home, according to data work by Oxford Economics. More than 1,200 people who work in the regional tourism industry are forecast to lose their jobs.

#4. Vermont

- Total WalletHub score: 64.6
- Dependency on travel and tourism industry rank: #5
- Aggressiveness against coronavirus rank: #5

Vermont Legislature economist Tom Kavet in late April projected a in the next fiscal year, largely driven by a loss in travel and tourism. The state typically sees visits from almost each year.

#3. Nevada

- Total WalletHub score: 66.9
- Dependency on travel and tourism industry rank: #2
- Aggressiveness against coronavirus rank: #41

Nevada鈥檚 main tourist hot spot, Las Vegas, has projected job losses from the pandemic to. Tourism in the area may take years to recover.

#2. Montana

- Total WalletHub score: 67.8
- Dependency on travel and tourism industry rank: #3
- Aggressiveness against coronavirus rank: #10

Almost two-thirds of hotels, lodges, and outfitters in Montana had, according to the UM Institute for Tourism and Recreation. A full 66% of businesses in the state's tourism industry have furloughed some of their workers.

#1. Hawaii

- Total WalletHub score: 81.4
- Dependency on travel and tourism industry rank: #1
- Aggressiveness against coronavirus rank: #2

in March by more than 50%, as foreign and out-of-state tourists hunkered down at home. Around 435,000 people arrived in Hawaii that month, far less than the 939,000 visitors that traveled to the tropical destination in March 2019.

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