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His Airness Michael Jordan has been , when the first Air Jordans rolled off assembly lines. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently .

When Danica Patrick first emerged on the auto racing scene, she was something of a novelty—and that's exactly what appealed to the website domain brokers at GoDaddy. , and the relationship lasted for nearly a decade. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year.

Curtis Jackson, a.k.a. 50 Cent, was picked to shill for Vitaminwater when the company (which, ironically, was an ad for another company). In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. That ownership percentage converted to major cash (estimates put it close to $100 million) when Coca-Cola purchased the company for $4.1 billion.

Alex Trebek spends most of his days moderating trivia hijinks over at “Jeopardy,” but he also appears in some commercial breaks shilling for . Trebek has , and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board.

"Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for her— for the past two decades. Her hair has been  of late, so it makes sense for her to work with a hair care brand.

Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. While McConaughey began his career as a goofy hunk in films like   his evolution into a sophisticated actor in “Dallas Buyers Club” and “True Detective” allowed him to endorse more sophisticated brands like Lincoln, which, in turn, .

When she was just 15 years old,  that featured the famous line, “What gets between me and my Calvins? Nothing.” She was no stranger to controversy at that point, having starred as ” Thirty-seven years after her original 1980 ad campaign,  at age 52, modeling the brand’s lingerie.

Before his retirement, Peyton Manning was one of the most recognized faces in sports. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league, . Perhaps his most best-known turn came as a spokesperson for pizza chain Papa John’s. Manning appeared in commercials for the chain, and  before selling them in February.

John Stamos started appearing on behalf of back in 2011, starring in two separate Super Bowl commercials for the brand  with Cam Newton instead. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage on “Full House.”

The most sincere celebrity endorsements happen when the celebrity actually uses the product. Oprah Winfrey has openly struggled with her weight for years,  feels uniquely authentic. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. This has .

“You got the right one, baby.” That was the chorus football fans were singing after 1991’s Super Bowl XXV,  of Diet Pepsi with a chorus of “Uh Huh” girls. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign.

Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukee  The series of ads . In 2012, he starred in a Super Bowl commercial for the brand as well, but it only aired in North Platte, Nebraska.  

George Foreman made a name for himself as a hard-hitting heavyweight boxer. As an entrepreneur, Foreman made even more of a name for himself . This lightweight appliance could be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. Foreman made 45% of the profits from the grill’s sales before selling his stake, which led to hundreds of millions of dollars in total revenue for the former fighter.

Taylor Swift and kittens: that was the secret recipe for Diet Coke’s commercials featuring the pop star, . Billboard  "the cutest Diet Coke commercial you're ever going to see," and the campaign coincided with Swift transforming from country music darling to full-fledged pop princess.

While many sci-fi fans still associate William Shatner with "Star Trek," the veteran actor has become equally identified with bargain-hunting travel site Priceline, . Shatner is now 87, and as it celebrates its 20th anniversary.

Hip-hop artist Drake has a favorite soda, and that soda is Sprite. At least that's what he'd like you to believe and portray the soft drink as the liquid muse he uses to write his raps. The partnership lasted for five years as Drake became one of the biggest names in hip-hop, and .

Chris Paul not only starred in State Farm commercials, he also starred as who worked as a State Farm agent. The association between the basketball player and the insurance company , and has spawned several other concepts. including “” and a recent series that makes it seem like .

Jennifer Garner wants you to sign up for a Capital One Venture card. . The partnership  and has led to a prolific cottage industry of Jennifer Garner ads and .

While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millions , Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. He mentioned the brand back in 2006 on his song “Show Me What You Got” as an affront to offensive . He bought the entire label in 2014.

Shaquille O'Neal is no stranger to endorsements. As one of the most beloved NBA players in history, O'Neal  from Buick to Taco Bell to Radio Shack. Even in his post-playing career as an NBA analyst on TNT, he's still raking in the dough from endorsements like pain relief medicine Icy Hot and Carnival Cruise Line.

In 2003, Justin Timberlake  with McDonald's, all revolving around a song: "." The simple jingle became immensely popular, and it was that the song was written specifically for the campaign, instead of the other way around. Timberlake isn’t the only star connected to “I’m Lovin’ It,” as the song was also produced by the Neptunes, and features a verse from rapper Pusha T.

Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Verizon staked its future  asking if people could hear him, and investigating cellular emergencies. T-Mobile opted to go the celebrity route with actress Catherine Zeta-Jones, who  until .

NBA slam dunk champion Blake Griffin won his 2011 dunking crown by —Kia being an NBA sponsor at the time. Griffin  just a few months later in a multi-year deal that made him a global ambassador for the brand.

If you follow Kim Kardashian’s Instagram account, it may seem like there’s nothing she won’t endorse. , beauty products, and have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Skechers featured Kardashian  back in 2011. The company  a year later in response to a class-action lawsuit that disputed the shoe’s health claims.

There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor.  are wonderful examples of this niche. The campaign featured Lowe and various alter-egos as they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Unfortunately, , and DirecTV parted ways with Lowe.

In the mid-1970s, gelatin company  to be its pitchman. The relationship lasted for more than 30 years, and is one of the longest-running celebrity endorsements in history. With Cosby’s legal troubles, the brand may regret the longtime association as recent stories have suggested that .

Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. That's . She’s hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. Her commercial success can be attributed to her wholesomeness and general likability.

Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. as his elderly alter ego "Uncle Drew." The commercials were so successful that they , released in theaters last summer.

One guy was the human embodiment of a PC; the other, a Mac. Actors John Hodgman and Justin Long  that positioned the Mac as young and hip versus the stodgy PC. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (), that the duo may be best-known for their roles in these thirty-second spots than anything else.

Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. , and featured Bieber in his underwear showing off his tattoos. Like most things with Bieber, the backlash was strong, and .