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The high cost of higher education, long believed to be the pathway to success for young Americans, is yielding ground to an older, more traditional form of education: apprenticeships. The country's numerous historical and economic developments are driving factors behind this trend. The technological advances that emerged from World War II, and in the years following—as well as the —rapidly increased public demand for college education. In just seven years, from 1939 to 1946, total college enrollment .

Until recently, the so-called ""—the difference in income that college graduates earn compared to those without a bachelor's degree—had been steadily rising, reaching its peak in the mid-2010s. But since then, the premium has flattened and now is in decline.

A 2019 Federal Reserve Bank of St. Louis study found that the attributable to college education is now at a historic low for white households and virtually nonexistent for racial minorities. This trend, coupled with the , has made an undergraduate education a less attractive financial investment for many. Consequently, the overall college enrollment rate has fallen—especially for men, who are now in the nation's colleges by a 3-to-2 ratio. One reason is that young men have that don't require a college degree but are no less lucrative.

In this context, apprenticeships have become much more popular options for young people eyeing career opportunities. In 2021, 37.7% of active apprentices were aged 24 and under, and 39.7% were 25 to 34, . The annual number of new apprentices has risen by nearly 70% in less than a decade, and apprenticeship programs across the country have added over 2 million participants since 2012.

The nationwide shortages of electricians, construction workers, and other occupations that usually require an apprenticeship have played a major role in this boom. Additionally, apprentices are usually paid while learning, .

Apprenticeships can be more flexible than college course schedules, too—and can typically be completed during military service. In fact, service members are in the , which requires no off-duty hours and provides a nationally recognized credential upon completion.

cited data from the and the to explore why apprenticeship participation is increasing as .