Most socially connected counties in Mississippi

Written by:
November 7, 2024
Photo Illustration by 麻豆原创 // Canva

This story originally appeared on Spokeo and was produced and distributed in partnership with 麻豆原创 Studio.

Most socially connected counties in Mississippi

In today's digital age, social media platforms enable people to bridge geographic distances and connect with their friends, family, and community, no matter where they are. According to a 2022 Gallup and Meta study, at least 1 in 3 people across seven countries, including the U.S., said they used in the past week.

While social media has its drawbacks鈥攕uch as pulling attention away from other tasks or fostering a problematic comparison culture鈥攊t remains a vital tool for helping people stay connected.

A said social media helped them develop relationships, learn social skills, and make a positive impact in their community, according to a 2024 report from The Social Institute.

compiled a ranking of the most socially connected counties in Mississippi using 2021 data from , based on a . County pairs were ranked by their social connectedness index, which measures the relative probability that two individuals across two locations are friends with each other on Facebook. The social connectedness index is a scaled value up to a billion. Larger indexes indicate a greater share of Facebook friends between county pairs.

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#20. Clarke County and Wayne County

- Clarke County population: 15,228
- Wayne County population: 19,703
- Social connectedness index: 10,728,284

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#19. Lincoln County and Franklin County

- Lincoln County population: 34,702
- Franklin County population: 7,610
- Social connectedness index: 11,670,630

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#18. Neshoba County and Kemper County

- Neshoba County population: 28,789
- Kemper County population: 8,584
- Social connectedness index: 12,218,105

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#17. Marshall County and Benton County

- Marshall County population: 34,123
- Benton County population: 7,438
- Social connectedness index: 12,261,569

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#16. Smith County and Jasper County

- Smith County population: 14,099
- Jasper County population: 16,013
- Social connectedness index: 12,428,496

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#15. Pike County and Walthall County

- Pike County population: 39,394
- Walthall County population: 13,863
- Social connectedness index: 12,518,241

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#14. Jefferson Davis County and Covington County

- Jefferson Davis County population: 10,969
- Covington County population: 18,059
- Social connectedness index: 12,736,259

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#13. Holmes County and Attala County

- Holmes County population: 15,777
- Attala County population: 17,359
- Social connectedness index: 13,458,113

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#12. Tallahatchie County and Yalobusha County

- Tallahatchie County population: 11,837
- Yalobusha County population: 12,386
- Social connectedness index: 13,466,971

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#11. Calhoun County and Chickasaw County

- Calhoun County population: 12,685
- Chickasaw County population: 16,866
- Social connectedness index: 13,755,720

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#10. Sunflower County and Humphreys County

- Sunflower County population: 24,468
- Humphreys County population: 7,216
- Social connectedness index: 14,045,306

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#9. Coahoma County and Tunica County

- Coahoma County population: 20,077
- Tunica County population: 9,234
- Social connectedness index: 14,434,936

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#8. Noxubee County and Lowndes County

- Noxubee County population: 9,914
- Lowndes County population: 57,283
- Social connectedness index: 15,505,452

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#7. Panola County and Quitman County

- Panola County population: 32,669
- Quitman County population: 5,546
- Social connectedness index: 18,290,869

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#6. Greene County and Perry County

- Greene County population: 13,601
- Perry County population: 11,315
- Social connectedness index: 20,697,963

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#5. Carroll County and Montgomery County

- Carroll County population: 9,535
- Montgomery County population: 9,600
- Social connectedness index: 27,619,184

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#4. Amite County and Wilkinson County

- Amite County population: 12,442
- Wilkinson County population: 8,058
- Social connectedness index: 29,307,912

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#3. Webster County and Choctaw County

- Webster County population: 9,988
- Choctaw County population: 8,088
- Social connectedness index: 30,753,601

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#2. Jefferson County and Claiborne County

- Jefferson County population: 6,941
- Claiborne County population: 8,617
- Social connectedness index: 42,535,616

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#1. Issaquena County and Sharkey County

- Issaquena County population: 1,256
- Sharkey County population: 3,336
- Social connectedness index: 114,607,826

This story features data reporting by Karim Noorani, writing by Kayla Zhu, and is part of a series utilizing data automation across 46 states.

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