Wellness consumers have $1 trillion to spend
Wellness consumers have $1 trillion to spend
The wellness economy is evolving. shares details and trends.
Big spender. U.S. consumers prioritizing well-being wield $1.1 trillion in spending power, per Circana鈥檚 latest report, highlighting unmet demand for emerging categories.
Building blocks. Physical health remains foundational, with exercise and nutrition leading the way. Reflecting consumer goals, sales of protein, energy, weight management, and gut health supplements rose YoY.
Mind matters. 77% of Americans prioritize mental health, with desire for better sleep and work-life balance top of mind. Elevating emotional well-being, women are investing in self-care鈥攍ike beauty and skin products鈥攆or daily mood boosts.
Good vibes. Aligning with the rise of run clubs and preventative health, community and agency were recurring themes. More are turning to sports for social and mental wellness, while books on menopause, healthy cooking, and chronic disease saw two to three times sales growth in 2024.
Punchline: Consumers are willing to pay a premium for holistic well-being. Tapping cross-industry collabs鈥攍ike beauty and fitness鈥攂rands meeting physical, mental, and emotional needs can shape the future of this trillion-dollar market.
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