Top 8 most-watched Super Bowl halftime shows since 2011
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Top 8 most-watched Super Bowl halftime shows since 2011
As NFL fans gear up for the Big Game, with supporters in Kansas City, Missouri, and Philadelphia praying that their team will win the Lombardi Trophy this year, pop culture fans are also counting down the days for a different reason: the iconic halftime show.
Some of music's biggest names have headlined the event, from Michael Jackson, whose 1993 set spurred over 133 million viewers to tune in, to Prince, whose 2007 spectacle garnered .
Halftime show viewership has dropped in recent years, but that doesn't mean its cultural impact has lessened. Shakira and Jennifer Lopez's 2020 co-headlining act was watched by 103 million TV viewers鈥攖he third-lowest number since 2011鈥攂ut it's , making it the most-viewed halftime show uploaded to the NFL's YouTube channel.
ranked the eight most-watched Super Bowl halftime shows since 2011鈥攖he earliest year when reliable data on Super Bowl halftime shows could be sourced鈥攗sing data reported by news organizations and press releases. The number of viewers is based on Nielsen data tracking the block of time when each show occurred. Nielsen data on overall viewership via for that year's Super Bowl is also included, alongside the percentage change compared to the halftime show. When available, the data set also includes the number of YouTube views each show has received on the .
TV viewership of the Super Bowl halftime show has dwindled in recent years
The Super Bowl is the most-watched sporting event in the United States, and its halftime show always attracts buzz. Despite this palpable excitement around the event, TV viewership has dropped substantially鈥攁ll four halftime shows since 2019 drew fewer viewers than any of the previous eight. But that could be changing.
In 2022, the number spiked when more than 103 million viewers tuned in to watch Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar perform. This was the highest number since 2018; can Rihanna's highly anticipated headlining performance at Super Bowl LVII continue the trend?
#8. Justin Timberlake (2018)
- Viewership: 106.6 million
- Overall Super Bowl viewership: 103.4 million
- Percentage difference: 3.1%
- YouTube views: 18 million
There's a lot of pressure for any artist who headlines the Super Bowl halftime show, but Justin Timberlake surely felt even more heat when he took the stage during Super Bowl LII. Before the Big Game even aired, people were outraged by the NFL's decision to choose the former 'N Sync star as its headlining act鈥攊n fact, there was a . Why? Because the last time Timberlake performed at halftime during Janet Jackson's 2004 performance, he while singing his hit "Rock Your Body."
#7. The Black Eyed Peas (2011)
- Viewership: 110.2 million
- Overall Super Bowl viewership: 111.0 million
- Percentage difference: -0.7%
- YouTube views: Not available
Over 110 million people tuned in to the Black Eyed Peas' halftime show, but the performance was notoriously panned. Slash of Guns N' Roses came out to perform "Sweet Child O' Mine" with Fergie, which was considered "" by critics. Usher also performed "OMG" but didn't do much singing. The show was memorable for all the wrong reasons, but the NFL ultimately succeeded in its goal. The league wanted to draw in young viewers, and the high viewership proves that it did.
#6. Beyonce (2013)
- Viewership: 110.8 million
- Overall Super Bowl viewership: 108.7 million
- Percentage difference: 1.9%
- YouTube views: Not available
Super Bowl XLVII was memorable for multiple reasons鈥攊t was the first time two brothers, Jim and John Harbaugh, faced off as coaches in the Big Game; a partial blackout at the beginning of the second half caused a 34-minute delay; and the 49ers nearly came back from a 28-6 deficit but ended up suffering their first Super Bowl loss. Oh, and Beyonce虂 also stopped the show performing at halftime.
Queen Bey's 14-minute set not only included her biggest hits and boldest dance moves but also featured a reunion with her Destiny's Child bandmates Kelly Rowland and Michelle Williams. As a result, the conclusion of her set .
#5. Madonna (2012)
- Viewership: 114 million
- Overall Super Bowl viewership: 111.4 million
- Percentage difference: 2.4%
- YouTube views: Not available
Madonna was since Diana Ross in 1996, and she made sure her performance was one to remember. Her 12-minute-long set was packed with hits and special guests like LMFAO, Nicki Minaj, and CeeLo Green. She also collaborated with Cirque du Soleil to create a visual spectacle. "Madonna" was the , beating out another high-profile name: Tom Brady. One special guest during the halftime performance, M.I.A., also created a Twitter storm when she to a camera.
#4. Bruno Mars (2014)
- Viewership: 115.3 million
- Overall Super Bowl viewership: 112.2 million
- Percentage difference: 2.8%
- YouTube views: Not available
Bruno Mars' halftime show could have very well gone down in history alongside the Black Eyed Peas' set. The NFL was no doubt trying to hook younger viewers while still retaining the attention of the older crowd by recruiting the Red Hot Chili Peppers as a special guest. But Anthony Kiedis and company weren't necessary. Mars , showing off not only his singing and dancing skills but proving he's a good drummer too. The Peppers' presence wasn't completely shoehorned in, though. , revealing he's "a big fan."
#3. Coldplay, Beyonce, Bruno Mars (2016)
- Viewership: 115.5 million
- Overall Super Bowl viewership: 111.9 million
- Percentage difference: 3.3%
- YouTube views: 113 million
Coldplay may have technically been the headliner of the Super Bowl 50 halftime show, but Beyonce虂 and Bruno Mars stole the show. Apparently, . During an interview in 2016, Mars revealed he was initially hesitant to join Coldplay but agreed to visit Chris Martin at his Malibu studio. While there, Martin called Beyonce虂 and asked her to participate by serenading her with a song. She agreed, and that swayed Mars. We can thank Coldplay's frontman for the iconic that took place that night.
#2. Lady Gaga (2017)
- Viewership: 117.5 million
- Overall Super Bowl viewership: 111.3 million
- Percentage difference: 5.6%
- YouTube views: 75 million
The New England Patriots coming back from a 28-3 deficit wasn't the only memorable event of Super Bowl LI. Lady Gaga put on a halftime show that was (and took home one). Her performance was the first with no special guests since 2010's Super Bowl XLIV and was meme-worthy from the beginning when she created an image of her to the stage below. The show just got better from there. Lady Gaga was praised for her song selection and spectacle, with many considering it .
#1. Katy Perry (2015)
- Viewership: 118.5 million
- Overall Super Bowl viewership: 114.4 million
- Percentage difference: 3.5%
- YouTube views: 75 million
Katy Perry's Super Bowl halftime show had a . It had Lenny Kravitz. It had Missy Elliott's first high-profile performance in years. And yet, came from a dancer in a goofy shark costume that looked like he had no idea what he was doing. Because of his position on the left side of the singer, the internet dubbed the show's unwitting star "Left Shark." Even Perry gave him the props he deserved after the performance, calling him