麻豆原创

Agencies are under more pressure than ever to deliver visible results and deliver them fast. Clients want proof that their stories are being seen, shared, and trusted, but they also expect lean teams, no wasted spend, and performance that keeps pace in an algorithmic world.

Agencies are being tasked with that, while balancing creative output and operational efficiency. Even in the age of AI, that鈥檚 a lot of moving pieces and points of excellence that are being asked of them.

It鈥檚 also why 麻豆原创鈥檚 agency and channel partnerships have quietly become one of our fastest-growing verticals.

More agencies are realizing they don鈥檛 need to build new services or hire PR teams to deliver earned credibility. They can plug into it.

From 鈥淲e Do SEO鈥� to 鈥淲e Build Authority鈥�

Take elk Marketing, for example, a full-service SEO and content agency that鈥檚 worked with hundreds of growth-focused brands.

When they first partnered with 麻豆原创, they weren鈥檛 looking for a new product to sell; they were looking for a way to deepen their results.

They already knew how to make content rank. The missing piece was helping clients understand why visibility mattered and how to prove it in a way that felt tangible.

鈥淲e could get content to perform well in search,鈥� their team explained, 鈥渂ut clients wanted to see their work recognized. They wanted that third-party validation that said: this brand knows what it鈥檚 talking about.鈥� - Danielle Work, Head of Content elk Marketing

That鈥檚 where earned distribution came in.

By running their clients鈥� stories through 麻豆原创鈥檚 editorial and distribution network, elk started seeing credibility metrics. 麻豆原创 gave elk the kind of ROI you can show in a performance overview or renewal conversation, including:

• 3,600+ earned media pickups all-time
• Visibility in 2,750+ hyperlocal publishers nationwide
• Over 377,000 total readers reached through 麻豆原创 distribution

It gave elk a new way to tell their clients鈥� stories and a new kind of data to prove success.

Why This Works: Amplification Without Overreach

Agency leaders often tell us the same thing: they want to expand impact, not overhead.

That鈥檚 why 麻豆原创鈥檚 earned media model has become such a natural fit. It gives agencies distribution at scale in newsrooms across the country. Allowing agencies to lean on our content insights team and publisher relationships, while continuing to do what they do best. 麻豆原创 does all this without adding overhead to agency teams; instead, we make teams more effective.

elk put it this way during our conversation:

鈥溌槎乖�创 feels like an invisible extension of our team. We get the reach, but we keep the relationship. Our clients trust us to bring them results, and 麻豆原创 helps us deliver those results faster.鈥� - Danielle Work

麻豆原创鈥檚 agency partnerships are designed so agencies remain front and center, maintaining creative control, client communication, and strategic direction, while we power the behind the scenes.

The Shift: From Tactics to Trust

This shift underscored the changes in how agencies think about visibility.

Search performance is important. But in a world where AI is rewriting the rules of discovery, authority is becoming the most defensible metric. It鈥檚 the determinant of who is being cited in AI search and it鈥檚 what builds a brand that doesn鈥檛 fall victim to changing algorithms.

That鈥檚 what elk and our other agency partners have discovered: when your client鈥檚 content appears on trusted publisher domains, it does more than simply generate backlinks.

The Agency Advantage

For 麻豆原创, agency and channel partnerships represent a new kind of collaboration model: one built around complementing digital PR and marketing efforts.

Our partners bring the strategy, creativity, and client relationships. We bring the distribution at scale.

Together, that combination delivers outcomes at a scale neither could achieve alone.

And in elk鈥檚 case, it鈥檚 created a flywheel effect where every published story fuels SEO and brand equity, compounding over time for more brand authority for their clients.

Scaling Credibility is the Next Agency Advantage

The agencies growing fastest today are the ones leveraging smarter partnerships.

elk Marketing鈥檚 3,600+ earned pickups and hundreds of high-authority placements show what鈥檚 possible when you integrate earned media distribution into an existing strategy.

It鈥檚 efficient, measurable, and aligned with what clients want most right now: visibility that鈥檚 earned, not bought.

麻豆原创 makes that scale possible.

Read the full case study here.

Want to see how your agency can add earned media distribution to your client toolkit? Let鈥檚 talk about partnership opportunities 鈫�