20 best-selling beer brands in America
As any enthusiast can tell you, now is definitely a great time for beer lovers. Indeed, it seems that drinkers are never too far away from something new, sudsy, and delicious. That's in no small part thanks to a broad legion of craft breweries popping up throughout America's cities and towns, with new ones entering the fray on what seems to be a weekly basis. It's therefore no surprise that in 2017, as did imports and what the industry dubs "." Domestic premium names like Budweiser, Miller Lite and Coors Light, meanwhile, saw .
Of course, just because flagship products from brands like Coors and Budweiser didn't sell as well as they did in previous years, that doesn't mean they didn't sell. On the contrary, , as Americans still by and large prefer to stick with the names and flavors they know and trust (even when a significant portion of their favorite brands are ).
All this talk about beer might be making you thirsty. It might also have you wondering which brands sold the most beer in 2017. While 麻豆原创 can't necessarily put a six-pack in your hands, we did take it upon ourselves to list out the 20 best-selling beer brands in America. The list was created using 2017 Statista data that shows the in the United States. The top 20 brands were then ranked from smallest to largest sales. So sit back, pop the top on your brewski of choice, and see who sold the most beer in 2017. The answers may (or may not) surprise you.
#20. Leinenkugels Shandy Seasonal
Sales in U.S. dollars: $70,200,000
In 1922, a German tavern owner didn鈥檛 want to run out of good suds while serving thirsty cyclists who鈥檇 just competed in a race, so he cut his beer with lemonade and soda in order to increase his supply. That Leinenkugel鈥檚 to infuse their own product with natural lemonade flavor when crafting a range of refreshing beers. However, it wasn鈥檛 until the brand was that sales truly soared into the stratosphere.
#19. Sierra Nevada Pale Ale
Sales in U.S. dollars: $76,000,000
Taking inspiration from the neighboring majestic mountain range, Ken Grossman launched Sierra Nevada in 1980 with the goal of . To this day, the brand remains one of the largest and most successful private craft breweries in the country, largely thanks to its popular Pale Ale. In addition to its emphasis on quality, Sierra Nevada is likewise committed to environmental friendly practices鈥攊t was named in 2010.
#18. Samuel Adams Seasonal
Sales in U.S. dollars: $80,800,000
Samuel Adams (also known as Sam Adams) might sound like a lager that鈥檚 been around for centuries, but its parent brand, Boston Beer Company, wasn鈥檛 in fact founded until 1984. That was when co-founder Jim Koch to create a flagship beer that was simultaneously smooth, full-bodied and complex. The brand sticks closely to its roots as a craft brewery, and enjoys a massive following as a result鈥攖hough it鈥檚 been by an onslaught of competition from smaller breweries.
#17. Bud Light Platinum Lager
Sales in U.S. dollars: $84,000,000
In 1876, Budweiser became an instant success by offering beer that was much lighter than the fare of the time, making it a favorite . Bud Light Platinum retains the brand鈥檚 signature light flavor and effervescent body while delivering a higher ABV count and a slightly sweeter taste. Available in eye-catching bottles of cobalt blue, Bud Light Platinum is one Budweiser鈥檚 lesser sellers, though $84 million in sales is nothing to sneeze at.
#16. Natural Ice
Sales in U.S. dollars: $97,500,000
In the mid-90s, Americans saw a surge of "ice beers", which are brewed at freezing temperatures and commonly both higher in strength and lower in cost than their mainstream counterparts. To this day, Anheuser-Busch's Natural Ice remains a top seller. While most beer drinkers would agree that "" isn't exactly smooth or flavorful, it's hard to argue with an economic price tag and 5.9% ABV.
#15. Bud Light Lime
Sales in U.S. dollars: $119,200,000
Backed by a , Bud Light Lime launched in 2008 to wildly successful results. The product is light in both booze and carbs, with a 4.2% ABV and just 116 calories per bottle. If you鈥檙e enthusiastic about citrusy light domestics, you鈥檒l be happy to know that , brewed with real orange peels.
#14. Coors Banquet
Sales in U.S. dollars: $124,600,000
German brewing apprentice Adolph Coors came to America to make beer, but wasn鈥檛 ready to officially start . That brought him to Golden, Colorado, where he established what would one day become the . Interestingly, it wasn鈥檛 until . Coors Light remains the brand鈥檚 best seller, but regular Coors Banquet鈥攖he company鈥檚 initial offering, who first started drinking it鈥攕till touts some impressive sales numbers.
#13. Pabst Blue Ribbon
Sales in U.S. dollars: $128,200,000
Started in 1844 in Milwaukee, 鈥淧BR鈥 has as the beer of choice among thrifty drinkers from all walks of life. Available in a bottle, but most often seen in the form of tallboy can, the beer delivers straightforward taste with a light citrus touch. Fun fact: there was period of about twenty-five years in which Pabst used to . Nowadays, an iconic graphic suffices.
#12. Yuengling Traditional Lager
Sales in U.S. dollars: $149,700,000
America鈥檚 oldest operating brewery, Yuengling was founded in 1829 by German immigrant David Gottlob Yuengling. During Prohibition, the by selling three different types of 鈥渘ear beers,鈥 each of which featured a supremely low ABV. Popular on its own鈥攐r when mixed with a stout or porter for a 鈥擸uengling Traditional Lager is amber in color and medium-bodied in taste.
#11. Keystone Light
Sales in U.S. dollars: $160,200,000
Owned by MillerCoors Brewing Company, Keystone Light was introduced in 1989 as light-bodied, less-bitter beer. Over the years, the brand has relied on clever marketing campaigns to make sure it remains popular. One of the more successful campaigns introduced fictional character Keith Stone, a smooth operator with a case of Keystone Light always tucked under his arm. Meanwhile, at least one man actually named Keith Stone might have taken some of those advertisements to heart, after more than a few too many.
#10. Blue Moon Belgian White Ale
Sales in U.S. dollars: $164,200,000
Inspired by citrusy Belgian witbiers that commonly infuse Cura莽ao orange peel during the brewing process, brewmaster Keith Villa crafted his own version in 1995鈥攗sing Valencia orange peel and a hint of coriander, plus oats and wheat for a creamy texture. He then served it with an orange garnish and called it Blue Moon Belgian White Ale. The beer has been raking in hundreds of millions of dollars ever since, accounting for a significant percentage of MillerCoors鈥 bottom line.
#9. Busch
Sales in U.S. dollars: $194,800,000
First introduced in 1955 as Busch Bavarian Beer, Busch Beer dropped the 鈥淏avarian鈥 over the years while keeping its formula intact. This light-tasting lager comes in at 4.3% ABV鈥攁nd as Anheuser-Busch鈥檚 economy brand, it offers an even lower price point than Budweiser.
#8. Miller High Life
Sales in U.S. dollars: $195,900,000
Launched in 1903, Miller鈥檚 flagship brew came in a longneck bottle . To make sure the beer鈥檚 taste matched its refreshing appearance, Miller developed its own light-stable Galena Hops just for the High Life recipe. As for the brand鈥檚 claim that High Life is the 鈥淐hampagne of Beers,鈥 it鈥檚 mostly due to the fact that their bottles .
#7. Busch Light
Sales in U.S. dollars: $321,900,000
Even more popular than the original, Busch Light features a 4.1% ABV and just 95 calories per can. To achieve that lighter taste and lower calorie count, the beer than its regular counterpart. This pale lager was first introduced in 1989 and has been earning millions ever since.
#6. Natural Light
Sales in U.S. dollars: $336,200,000
Made using a mix of water, barley, malt cereal grains, yeast and hops, Natural Light delivers 4.2% ABV and 95 calories per serving. Thanks to its affordable price tag, the American-style lager is a big hit on college campuses; in a nod to its demographic, the brand recently held a contest to help.
#5. Michelob Ultra Light
Sales in U.S. dollars: $631,700,000
Anheuser-Busch continues to dominate the list with Michelob Ultra, a light and refreshing beer aimed at drinkers who lead healthy, active lifestyles. It first debuted in 2002, bolstered by the tagline 鈥淟ose the carbs. Not the taste.鈥 That made it a big draw at a time when carbohydrate-averse diets like were gaining popularity. As a result of such expertly targeted marketing, Michelob Ultra experienced impressive sales growth in relatively little time, even as similar brands struggle to grow in today鈥檚 oversaturated environment.
#4. Budweiser
Sales in U.S. dollars: $717,800,000
Few names are more synonymous with American beer than Budweiser (although it鈥檚 now owned by a foreign company). Nevertheless, Americans still flock to this beer in droves, even if sales aren鈥檛 necessarily as healthy as they once were. Much of the brand鈥檚 success goes back to a man named Adolphus Busch, who before passing away in 1913.
#3. Miller Lite
Sales in U.S. dollars: $899,200,000
In 1967, biochemist Joseph L. Owades, PhD was working for a brewery when he . The result was 鈥淕ablinger's Diet Beer,鈥 which failed to find an audience over the following few years. Eventually, Owades鈥 recipe ended up the hands of Miller Beer, who redubbed it as 鈥淟ite鈥 and unleashed it upon the world鈥攑roving that branding is everything.
#2. Coors Light
Sales in U.S. dollars: $1,064,600,000
Coors Light was 鈥渂orn in the Rockies鈥 in 1978, branded to evoke a clean, refreshing taste. Made using high country barley, the brew is lagered at below freezing temperatures and cold-filtered as well. Even in the age of strong IPAs and dense porters, sales numbers show there鈥檚 still plenty of room for Coors Light at the table.
#1. Bud Light
Sales in U.S. dollars: $2,031,000,000
Driven by savvy marketing and a ubiquitous association with athletics, Bud Light sells in astounding numbers year after year鈥攖he despite more than two billion dollars in annual sales. Suffice to say, there's a long way to go before hitting rock bottom; until then, Bud Light can uphold its title as (or at least America's).